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Voyado is a platform used to manage and analyze user data to facilitate brand management and improve customer engagement. One of its core functionalities revolves around controlling user data through various technologies, including cookies. The technologies employed serve different purposes which may be functional, statistical, or marketing. Functional technologies are used to activate basic functions such as page navigation and accessing secure website areas. Statistically, Voyado collects and reports information about visitor interactions to understand user behavior and meet individual needs. Furthermore, it enables the integration of third-party platforms on the website and supports the sites technical functions. The platform also uses analytics tools, like Piwik Pro and Loom, to collect information about users and their activities on the website, useful for reporting and analytical purposes. Users have control over their data and have the ability to consent to the specific types of data collection methods used. These methods make it possible to personalize the website to increase functionality and user satisfaction.
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