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Gupshup is a suite of AI-powered tools focused on enhancing customer engagement through conversation automation. It comprises a variety of tools for creating and managing automated chatbots for diverse customer interactions. These tools are designed to automate various aspects of customer engagement including acquisition, marketing, commerce, and support, all aimed at maximizing customer lifetime value and minimizing service costs. Key features cover Conversation Cloud, an advanced solution for customer experience management, and ACE LLM, offering generative AI capabilities. Gupshup also provides tools for multichannel messaging, including pre-approved WhatsApp templates, facilitating real-time, two-way conversations with customers. Alongside chatbot tools, Gupshup offers a Campaign Manager, Bot Studio, Agent Assist, and domain-specific AI models for business conversations. These features cater to personalizing customer dialogues and securing user data. As an omnichannel solution, Gupshup also supports integrations with various channels like WhatsApp, SMS, Google’s Business Messaging, and more. The platform can be used across various industries such as BFSI, Retail, Healthcare and more.
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