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Smart Content is an AI-powered email copywriting tool offered by Benchmark Email. It helps marketers quickly generate fresh email copy to fuel their campaigns. It allows users to generate new ideas to keep email copy fresh and get the most out of existing content. Smart Content eliminates the need to start from scratch, allowing users to turn existing email copy into new content with a click. It also enables users to overcome the anxiety of a blank page by adding a few ideas to generate email copy quickly. Furthermore, Smart Content helps marketers send relevant, personalized emails at scale and never run out of fuel for their email marketing engine. It is an easy-to-use tool that helps marketers create engaging email copy faster.